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Showing posts with label Ray Kroc. Show all posts
Showing posts with label Ray Kroc. Show all posts

Saturday, July 12, 2008

The Truly 'Golden' Arches

As the old jingle for the McDonald's restaurant chain used to ring: "You deserve a break today, so get up and get away to McDonald's." But you won't be getting that break if what you are looking for at McDonald's is franchise ownership.

Own a McDonald's franchise, and you will be fully involved. You will work long and hard. But you will most definitely be rewarded for that hard work.

Famed columnist George Will recently said it best: "McDonald's has made more millionaires, and especially black and Hispanic millionaires, than any other economic entity ever, anywhere."

Getting a bit long in the tooth, and think it's too late for you to start into such a venture? Think again, and we can go back to the beginning to prove it.

Way back in 1954, a 52-year old man by the name of Ray Kroc mortgaged his home and invested his life savings in a product called 'The Mulitmixer', a five-spindled milkshake maker. Kroc learned of a California hamburger stand named 'McDonald's' that was running eight Multimixer's at one time, and saw an opportunity.

Kroc packed up his life and headed west, saw how popular the business was in the area, and met with owners Dick and Mac McDonald. He pitched to them the idea of opening several restaurants, with the intent of selling eight Multimixers to each of them. The McDonald brothers asked who would open the restaurants for them, and Kroc responded "What about me?" The rest, as they say, is history.

A year later, Kroc opened the first franchise in Des Plaines, Illinois, and made $366 on the first day. As Kroc opened the subsequent restaurants, he preached service and cleanliness to his employees: "If you can lean, you can clean" was his mantra.