But the obviousness wasn't just because of the 'i' connection, as powerful as that has become these days. The more obvious factor was that the damn song was catchy. It was a good tune, and it featured great vocals by Coldplay's leading man Chris Martin (also famous as Mr. Gwyneth Paltrow.)
The song has been all over the radio this summer. It has definitely been my personal favorite new tune, and is arguably going to go down as 'that song', the one that you will always equate with this particular Summer of '08.
The success of the song should also be no surprise once you know that the producer is Brian Eno, he of U2 and David Bowie reputation and success (among many other projects.)
What Eno did with the already great Irish rockers of U2 in producing the smash hit album "The Joshua Tree", he may be repeating here with "Viva La Vida" for Coldplay.
